Events are a tried and tested method for businesses, associations and public bodies to reach and engage with their audiences. They are the ultimate life marketing experience. Yet many of you are what I call accidental events planners: Its not the day job but you are still expected to deliver a high-quality experience, memorable and ultimately rewarding event. No easy task!

The good news is that I believe we can all be great event planners. So whether it is a meeting for 20 or a large conference for hundreds, my tried and tested 8-Step Event Planning System (the same one I use to run my own...