The foundation of marketing is exchange, in which one party provides to another party something of value in return for something else of value. In a broad sense, marketing consists of all activities designed to generate or facilitate an exchange intended to satisfy human needs. Business firms and non profit organizations engage in marketing, products marketed include goods as well as services, ideas, people and places. Marketing activities are targeted at markets consisting of product purchasers and also individuals and groups that influence success of organization. In a business context...
The foundation of marketing is exchange, in which one party provides to another party something of value in return for something else of value. In a b...