The aim of the study is to identify and understand the key factors of branded clothing which influence female consumer involvement towards branded clothing in Pakistan. The research model incorporates brand status, brand attitude, willingness to pay premium, self-concept and reference group as the factors in predicting consumer involvement in fashion clothing. A survey is conducted with general female consumers to obtain empirical evidence using questionnaires. The data is analyzed by using statistical techniques: regression analysis, correlation and factor analysis. The study indicates that...

Triticale (Triticosecale) a hybrid of wheat (Triticum) and rye (Secale) is an important cereal crop and has more production as compared to wheat. It has gained importance in fulfilling the increased food demands of the world. For a breeding programme genetic variability and the genetic relationship among genotypes is important. To study this, 70 lines of triticale introduced from CIMMYT were planted in complete block design. Data was recorded for plant height, spike length, number of spikelets per spike, number of grains per spike, number of tillers per meter, grain yields per meter and 1000...