The ideology of consumerism dominates American culture. To a significant degree, U.S. citizens define themselves as consumers first and foremost; other aspects of citizenship have been eclipsed by the "duty" to consume. Although the identification of patriotism with consumption is not new, after the shock of September 11 President Bush made an unusually explicit appeal. In contrast to the scrimping and saving that defined public responsibility during World War Two, Bush called for citizens to support their nation in its time of need by buying something. Saving is seditious, he seemed to...