The discourse constructing a queer representative with LGBT identity embodies subversive queer rebellion grounding interdependence between advertisers, stars, and audiences in commercial television. Considering her media roles for American Express, CoverGirl, and J.C. Penney, as well as a daytime talk show host, Ellen DeGeneres expresses queerness, queer moments, and space in accordance with anti-heteronormativity described by Alexander Doty. In the mainstream advertising, using LGBT subculture texts is a strategy for advertisers to target mass heterosexual consumers, while simultaneously not...