Savlon is one of the key driving brands of ACI Consumer Brands, a strategic business unit of Advanced Chemicals Industries (ACI) Limited. ACI is one of the leading conglomerates in Bangladesh. The brand - Savlon is the market leader in the antiseptic-category market of Bangladesh. Since, this brand possesses lion share of the market and defines the market, growth of the brand within the category has become quite stagnant considering the growth of the market category itself. To sustain this leadership position, it is the high time to make the brand vibrant through rigorous marketing...
Savlon is one of the key driving brands of ACI Consumer Brands, a strategic business unit of Advanced Chemicals Industries (ACI) Limited. ACI is one o...