While there is an increasing agreement that ICT applications have positive effects on the performance of marketing functions, the extent of these effects are difficult to measure and are assessed differently by different stake holders of organisations. This study aim was to find out the effects of ICT applications on the performance of crops processing industries using Universal Leaf Tanzania as a case study. A total of175 employees were randomly sampled and 15 active customers were select. Data was collected using questionnaires, face-to-face interviews and observations. A t-test to find out...
While there is an increasing agreement that ICT applications have positive effects on the performance of marketing functions, the extent of these effe...