The study investigates the determination and analysis of demand forecasting and management practices in fast moving consumer goods companies operating in unstable economies in the case of Zimbabwe. Experimental and descriptive research designs which make up the quantitative research design were adopted. In this study, questionnaires were used as data collection tools. Organisations in the manufacturing sector appreciate the role of demand forecasting and that their operations are demand driven and a few companies operating are capacity driven.For those organisations which are demand driven...