Corporate Social Responsibility (CSR) is an increasingly conflicting concept. Organizations are investing millions and billions in CSR activities, yet the consumers are often left baffled with the results. This book is aimed towards understanding an average consumers response towards CSR activities. The area of study is Pakistan, where giving back in charity according to religion is a norm. However, it is generally accepted that organizations and multinationals are using CSR activities to promote their products and services while increasing their own profits and not giving back to the...