Counterfeiting is basically defined as unauthorized copies of the original brands that harm their sales and goodwill. Counterfeiting over many years is a problem that is unsolved by the firms. It is a fastest growing problem which is affecting both underdeveloped and developed countries. It is one of the major factors that are giving huge losses to the worlds economy. Counterfeiting in luxury brands has become a million dollar business. Much of the research has been done on the counterfeiting but these studies mostly focused Western societies however, counterfeiting is increasing mostly in...