India has emerged as the largest producer of milk in the world with the most successful developmental programmes based on the principles of co-operation. The milk market in India is predominantly in the unorganised sector and is fragmented which handle comparatively small quantity of raw milk. They are the biggest challenge to the organised dairy industry comprises of government, co-operative and the private dairies who market branded pasteurised milk. Marketing of branded pasteurised milk is different when compared to other consumer goods due to product characteristics, variants, usage...
India has emerged as the largest producer of milk in the world with the most successful developmental programmes based on the principles of co-operati...
