The origin of Ashok Leyland can be traced to the urge for self-reliance, felt by independent India. India's first Prime Minister persuaded Mr. Raghunandan Saran, an industrialist, to enter automotive manufacture. In 1948, Ashok Motors was set up in what was then Madras, for the assembly of Austin Cars. Company's destiny and name changed soon with equity participation by British Leyland and Ashok Leyland commenced manufacture of commercial vehicles in 1955. Since then, Ashok Leyland has been a major presence in India's commercial vehicle industry with a tradition of technological leadership,...
The origin of Ashok Leyland can be traced to the urge for self-reliance, felt by independent India. India's first Prime Minister persuaded Mr. Raghuna...