This book explores the gendered nature of aesthetics within a particular service sector context - fashion retail. Attention focuses upon how gender structures the 'aesthetic labour' of workers through the practice of 'sexual service' and that aesthetics must be located within the wider sexual economy. Previous research fails to adequately interrogate how men perform in gendered and sexualised ways within the service sector. Developing existing concepts allows insight into the gendered labour performances of both women and men and how gender, sexuality and other aspects of identity become part...