Written by Thomas Coskeran, a leading business school lecturer, this book gives you, in straightforward language, all the economics you will need to apply in your business.
Sunday: Economics can help your BusinessMonday: The Wonderful Works of the MarketTuesday: Businesses in the MarketWednesday: Knowing your ConsumersThursday: Even the Market has LimitsFriday: Business Strategies and Government Macroeconomic PolicySaturday: Surviving the International Economy
The highly motivational "in a week" structure of the book provides seven straightforward chapters explaining the key points, and...