This book recognizes that while tourism research has undoubtedly penetrated and gone beyond a number of knowledge frontiers, frontiers are never static, but are constantly shifting and changing form in the context of a dynamic environment. This book therefore is a much needed contribution which acknowledges the imperative for continuous innovation and renewal in tourism research if it is to remain relevant. In this regard the book contains original papers which span a number of creative topics and debates and which transcend existing frontiers of tourism knowledge, including popculture...