Writing tends to make people anxious, and with good reason. The first sentence of a job application letter can consign it to the bin. A speech intended to rouse can put a room to sleep. A mistimed tweet can cost you your job. And a letter to a beloved may aim to convey feelings of tenderness but end up making the recipient laugh rather than melt. In this complete guide to persuasive writing, Sam Leith shows how to express yourself fully across any medium, and how to maximise your chances of getting your way in every situation. From work reports to Valentine cards, and from emails...

Rhetoric gives our words the power to inspire. But it's not just for politicians: it's all around us, whether you're buttering up a key client or persuading your children to eat their greens. You have been using rhetoric yourself, all your life. After all, you know what a rhetorical question is, don't you? In this updated edition of his classic guide, Sam Leith traces the art of argument from ancient Greece down to its many modern mutations. He introduces verbal villains from Hitler to Donald Trump - and the three musketeers: ethos, pathos and logos. He explains how rhetoric works in...

*A Sunday Times, Irish Times, Financial Times, Independent, Daily Mail, TLS, Economist, Prospect, Evening Standard and New Statesman Book of the Year 2024* Can you remember the first time you fell in love with a book? The stories we read as children matter. The best ones are indelible in our memories; reaching far beyond our childhoods, they are a window into our deepest hopes, joys and anxieties. They reveal our past – collective and individual, remembered and imagined – and invite us to dream up different futures. In a pioneering history of the children’s literary canon, The...