Bachelor Thesis from the year 2011 in the subject Communications - Movies and Television, grade: 1+, Stenden University, language: English, abstract: This research paper answers the question of whether 3D TV will become a new trend or if it is a hype that will eventually fail to establish itself. The paper is divided into a market research and a target group research. Both deal with the situation within the United States as the US has one of the highest market shares in 3D globally. 3D TV was introduced in 2010 and within that year the 3D TV sales made out 4% (3.2mio) of all TV sales. Within...