This book focuses on the content and process of aligning business and manufacturing strategies, and the impact of the alignments on firm competitiveness. Based on empirical analyses of 384 companies, I operationalized the alignments on two levels: the macro-level linkages between business objectives and manufacturing missions, and the micro-level linkages between manufacturing missions and action programs. Some of the research findings include: the degree of macro-level alignments is moderated positively by the level of communication between marketing and manufacturing departments of a firm;...