European Business Presence in Southeast Asia What is the real economic weight of Europe in Southeast Asia? That is the question this book tries to answer. This pioneering work challenges the conventional wisdom including claims that European companies have abandoned the region's growing economic markets in favor of markets closer to home. This is not the case. Europe as a whole is very much present in Southeast Asia. For example, how many people know, that since the mid-1990s the EU has been the largest investor in the region, ahead of the U.S. and Japan? If the attraction of the Chinese...