This document aims at better presenting the reasons behind the success of cameroonian SMEs in foreing market. We started out from a literature, according to which Cameroonian SMEs are characterized by limited financial resources, unqualified staff, weak commercial power, insufficient research-development and innovation, low turnover and ageing technologies in comparison to their competitors from other continents. Such characteristics cannot enable a SME to stay abreast in a sustainable manner in foreing market. Yet, other studies reveal the existence of Cameroonian SMEs with markets abroad...
This document aims at better presenting the reasons behind the success of cameroonian SMEs in foreing market. We started out from a literature, accord...