Nowadays many multinational corporations have come to realize that they are facing saturated markets while being at the verge of the maturity phase of their products life cycle. Their growth strategy increasingly leads them to enter developing countries, or so called "Bottom of the Pyramid" markets. Simultaneously, these companies are increasingly challenged by a going number of consumers to commit to their social responsibility; questioning whether it is still appropriate to focus on creating shareholder value alone. This book investigates how bringing these two perspectives...