"We are all suckers for a good story " and never more so than when it comes to a Presidential Election. Every commentator is using "narrative" to describe the tactics of each campaign but how much do we really understand what Narrative means, except that the Candidates are trying to sell us their story, in return for our vote. Founding Director of the Center for Narrative Studies, (www.storywise.com) P.Andrew Costello unpacks the idea of Narrative by taking us inside how stories work, and how they are used to elect an American President. He argues that there is a plot to elect a President...