"It could happen to you!" This dramatization is a key trait of western news gathering- bad news makes good news. The personification of crime news results in the presentation of events. Events will focus on the emotional, personal and human aspect of the story, often resulting in context, background and analysis being ignored. Why? News that is memorable is one which can arouse the readers emotions, while at the same time conveying an underlying tone of moral authority. We usually associate the type of crime spree that inspires serial killing as the work of a deranged man, and a majority...