The latest paperback edition (Jan, 2013): Same original content, different cover A slightly bigger edition with cream interior paper. Are your ideas stupid? Unreasonable? Or maybe just non-existing? If that is the case, We All Need Heroes is a book for you. Simon Zingerman, with his fantastic collection of anecdotes about the believable, unbelievable and always winning ideas, inspires even the most uninspired couch potato to get up and DO SOMETHING If your creativity is on a standstill, or if you're just stuck in a project, small or big, this book can be the key to you getting back in...