Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people
Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the caus...
We all know that change is hard. Its unsettling, its time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book.
We all know that change is hard. Its unsettling, its time-consuming, and all too often we give up at the first sign of a setback. But why do we insist...
