Ever increasingly, Western cities are affected by international competition for business and exurban competition for residential life. Some have fortified themselves by developing unmistakable profiles--brands and business communities based on specific economic expertise. IBA Urban Redevelopment 2010, an innovative project established by Saxony-Anhalt in the face of urban attrition there, here turns its attention to political approaches for promoting those distinctive urban identities, taking as examples communities such as Magdeburg, Newcastle, Lutherstadt, Wittenberg and Santiago de...