Pharmaceutical marketing is a specialized field where medical representatives form backbone of entire marketing effort. Pharmaceutical company also appoints medical representatives and assigns them defined territories. Medical representatives meet doctors, chemists and stockists as per company norms. Medical representative try to influence prescription pattern of doctors in favour of their brands. Pharmaceutical distribution channel is indirect with usually three channel members i.e. depot, stockist and chemist. Pharmaceutical company appoints one company depot or C&F agent usually in each...