This book undertakes a holistic analysis of President George W. Bushs 2005 Social Security Reform Campaign arguing for the option to set aside a portion of ones contributions into a personal account with several investment alternatives. The campaign represents a particularly useful example of a concerted effort by a president to persuade the nation, partly because he led on the issue so publicly. In this attempt, the President did not succeed. Making use of classical and modern understandings of rhetoric, psychology, and political science, the book looks at the Presidents language, likely...