Jeremy Jinkerson, Martin Giesen (MISSISSIPPI STATE UNIVERSITY), Colleen Sinclair
The Recording Industry Association of America claims to lose millions of dollars each year from music piracy (RIAA, 2007). Instead of causing loss, digital music piracy may activate norms of reciprocity in individuals pirating. When pirating music, people may feel some obligation to reciprocate by purchasing music or related merchandise. The theory of planned behavior was used to investigate such a possibility and to provide a framework for scale development. Reliable scales were developed for all measured constructs. Regarding piracy, the RIAA's claim may have some merit. Specifically,...
The Recording Industry Association of America claims to lose millions of dollars each year from music piracy (RIAA, 2007). Instead of causing loss, di...
