The strength of social masses especially when the masses are poor people is often taken for granted until such events like the French revolution take place. In reality, the strength is a major resource that could be harnessed and indeed it is successfully deployed in organizations like cooperatives. With the example of electricity cooperatives in the USA, the author here narrates how rural people managed to bring much needed electricity after denial of services by urban-based power utilities. Aided by government, cooperatives of relatively poor people provided their own electricity. This...