Cross-cultural training (CCT) is a form of people skills training aimed at facilitating the development of intercultural communicative competence and cultural sensitivity. Since the 1960s, cross-cultural training has developed into the product of a small, multinational, commercial industry. CCT workshops attempt to provide trainees with an understanding of culture that will encourage cultural sensitivity and appropriate behaviors during intercultural encounters. However, 'culture' is a contested concept; there is no universally accepted definition or theory of culture. The existence of a...