Cultural values and idiosyncrasy1: the concept of culture is diverse among academicians. Mezias, Chen and Murphy (1999) define culture as "beyond the programming of abstract values that people hold. They claim that culture provides the categories by which we understand the world as well as the scripts and schemes we use to guide behavior." Cohen and Nathan (1998) say that "culture structures our behavior, thoughts, perceptions, values, goals, morals, and cognitive processes although usually without consciousness too." Richerson and Boyd (1996) state that "culture is information that can...