What are the motivating factors? How to motivate employees? These fundamental questions are widely investigated by numerous researchers throughout the world. It is a primary task of the managers to know the motivating factors of their employees and act accordingly so that the organization can be competitive in the marketplace. Yet, many times managers make mistake in perceiving and acting on employee motivation. What they think as factors of motivation for their employees, actually many not motivate them. The reason is that the managerial perceptions on employees' motivation may not match...