This research explored colour effects on branding between industrial sectors, and semantic meanings of logo colours via the methodologies of physical and psychological methods. Provided methodology and practical guidelines for logo colour design, and the impacts of culture on logos colour preference. The study of comparisons indicated that the most frequently used logo colour for both UK and Japan companies was blue, followed by white, red and black, whereas the least frequently used colour was brown. Red and black were more frequently used for logos in Japan than in the UK, white was more...

This book offers new insights into the process of adjusting nanostructures in high-strength steels to achieve enhanced mechanical properties. It summarizes the state-of-the-art nanoengineering approaches, such as precipitation engineering, interface engineering, and short-range ordering engineering. The book explores the nanostructure-process-property relationships in various high-strength steels, including TRIP/TWIP/MBIP in high-Mn steels (HMnS), medium-Mn steels (MMnS), bearing steels, tool steels, and more. The author investigates a novel approach to control the phase...