This book is based on an exploratory-qualitative study of marketing communications in the Turkish domestic tourism market: a sector still in its "infancy" in comparison with many other countries, but with substantial growth potential. The rationale for the research lies in its contribution to knowledge and understanding from an academic perspective and its applied relevance to marketing communications initiatives in the world of practical management. The book particularly looks at the influence of gender in family holidays in the Turkish domestic tourism market especially from perceptual and...

Cross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students, lecturers, researchers and practitioners a comprehensiveguide to the influence of culture on service providers as well as on customers, affecting both the supply and the demand sides of the industry – organisational behaviour, and human resource management, and marketing and consumer behaviour.

Given the need for delivering superior customer value, understanding different cultures from both demand and supply sides of tourism and hospitality and the impact of culture on these international industries...

Cross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students, lecturers, researchers and practitioners a comprehensiveguide to the influence of culture on service providers as well as on customers, affecting both the supply and the demand sides of the industry – organisational behaviour, and human resource management, and marketing and consumer behaviour.

Given the need for delivering superior customer value, understanding different cultures from both demand and supply sides of tourism and hospitality and the impact of culture on these international industries...