Rural areas around the world are facing serious problems and many areas have turned to tourism in search of a better future. It has revealed its potential to sustain rural areas, but poorly managed tourism can also destroy rural communities, which are extremely fragile to social changes. The aim of this work is to evaluate the potential of tourism as a socially sustainable tool for rural development, specifically in the village of Mutianyu under the Great Wall. A specific focus is on The Schoolhouse, a lodging and restaurant company in the village. The village has obtained benefits from...