During the nineteen sixties the organization, Students for a Democratic Society, SDS, represented the New Left in the United States. SDS led a political movement whose major goal was to bring about social change. In this book, SDS is examined using Burke's dramatistic perspective as it moves from order, guilt and the negative through victimage and mortification to catharsis and redemption. The phases of development of a movement as described by Leland Griffin (1969) are also used as a framework for this study to determine if the development of SDS as a movement corresponds with the phases of...

During the early decades of the twentieth century a transition from an agrarian to a consumer culture occurred in the United States. Accompanying this transition was a shift in values from hard work to leisure, and from saving money to spending it. It is argued in this work that advertisements facilitated the transition in cultural values not by merely selectively reflecting those values as in a distorted mirror, but by framing those values in such a way that they were inherent in goods and their consumption. Traditional values were re-framed in support of the new consumer culture. In other...