With the ever-increasing number of people accessing the Internet and the explosion of e-commerce world wide, there are considerable implications for the tourism industry. Tourism suppliers are investing in the Internet via web pages, advertising and e- commerce, but what role does the Internet actually play in tourism? Before more money is placed into the e-economy, it is important to study the effectiveness of the Internet as a marketing tool in tourism. In order to better address the concerns described above, this research accomplishes several tasks. First, the significance of...