This work reports the findings of a study about the complex relationship between the production of educational video, its integration within an academic setting and the actual use that its target audience makes of it. A series of studies were conducted within the higher education context, in which mixed methods and instruments were employed to gather evidence from the experiences of the main stakeholders. The five themes that were identified as crucial for successfully producing and integrating video in academic settings are: overcoming technological barriers; student-centred and student...