Consumer behaviour is one of the most complicated and dynamic mechanism. Understanding Consumer Behaviour had never been easy though many attempts are made to understand human behaviour through various theories and case studies. It remains a contemporary subject not only for researchers but also for marketers. Many researches had been conducted but consumers have always been elusive and demanding. The only way for marketers to be effective is having conviction towards radical and continuous change. For the purpose, continuous evaluation and monitoring is important, and one of the...