Insensitive language content in the print media is a contributory factor in the stereotypical portrayal and discrimination on the basis of gender, of the Pakistani women. The print media continues to be heavily male-dominated and biased against women. This study examines the perceptions formed through the media texts, highlighting attitudes towards women, developed in part due to the language content in the newspapers, the relationship between portrayal of women by the print media and existence of gender bias in the language content, in an effort understand, explain, and create a...