How to create a sustainable relationship with an export agent, when in fact the interests of two parties are so different from each other? There is always some sort of a conflict of interests between manufacturers and their agents. For the agent it seems the products are too expensive and hence difficult to sell, whereas the producer feels the agent makes too much profit on the sale of their products. An agent faces a double risk when it enters a relationship with a supplier. If sales fail to materialize in spite of big efforts, the agent might be dropped for non-performance. On the other...