The primary focus of this book is on building up a conceptual framework for developing marketing strategies for the corporate enterprise. The book offers an insight into each facet of the marketer's role in relationship to an organization. It highlights the knowledge, the skills and the competencies necessary for marketers to succeed in today's competitive world, and bridges the gap between the theory of marketing and the realities of the high-tech market.This new edition includes comprehensive coverage of the funda-mentals of marketing and a discussion on market-focused business strategy. It...
The primary focus of this book is on building up a conceptual framework for developing marketing strategies for the corporate enterprise. The book off...