As Goa, India increasingly becomes an important international tourist destination, its people must define their identity in order to compete with other popular vacation sites. Defining identity is essential because it is one of the most useful marketing tools for promoting tourism. This work discusses what Goan identity is and the modern views of it held by scholars through its literature. It also analyzes the changes this identity has undergone during the twentieth and twenty first centuries. The subjects of this analysis emphasized are the effects of Goan identity because of the language...