This book provides new methodological, theoretical and applied insights into a continuously developing field of economic and financial psychology. It is based on a number of experimental and survey studies that demonstrate that economic and financial behavior is not necessarily completely rational, and may be considerably affected by various psychological stimuli, usually regarded as "biases." Studies discussed in Part I employ experimental design and examine the effects of hindsight bias and anchoring bias on the perception of economic and financial information. In particular, they...