Are you ready to "go China"? With the pressure of going global growing, the
question of "going China" has gained even more relevance. Yet, despite Chinas
booming economy, success there represents a daunting challenge for
overseas firms. This book helps narrow the gap between possible opportunities
and uncertainties for multinational companies considering market entry
in China. It begins by studying Chinese marketing conditions such as political,
economic, socio-cultural, and legal factors, and then focuses on the automobile
market with up-to-date data. Part II provides a comparative overview...