Dr. Brown's thesis not only makes sense, but his identification of the "sense-making" processes that yield strategic decisions is profound, and it can be used both internally as a planning approach, and as a tool for competitive analysis. And he has the research to back up his insights. STS is truly an operating system for 21st century business. Jonathan Salem Baskin, author, Tell The Truth: Honesty is Your Most Powerful Marketing Tool, & Branding Only Works on Cattle Dr. Brown has accomplished a rare feat with his book-he has taken the overused and often misunderstood notion of...
Dr. Brown's thesis not only makes sense, but his identification of the "sense-making" processes that yield strategic decisions is profound, and it can...
Dr. Brown's thesis not only makes sense, but his identification of the "sense-making" processes that yield strategic decisions is profound, and it can be used both internally as a planning approach, and as a tool for competitive analysis. And he has the research to back up his insights. STS is truly an operating system for 21st century business. Jonathan Salem Baskin, author, Tell The Truth: Honesty is Your Most Powerful Marketing Tool, & Branding Only Works on Cattle Dr. Brown has accomplished a rare feat with his book-he has taken the overused and often misunderstood notion of...
Dr. Brown's thesis not only makes sense, but his identification of the "sense-making" processes that yield strategic decisions is profound, and it can...
