This book will take your understanding of finance to the next level. "The Story of Behavioral Finance" is about "finance in the real world"-it's finance theory with real people and real institutions.

What happens when your portfolio manager sets out not to maximize your return but rather to maximize his own compensation and minimize his own career risk? Why didn't rational investors short high-flying Internet companies back in 1999? Why was it that so many of the firms that went public in 1999 and 2000 for hundreds of millions of dollars subsequently went bankrupt? These are the types...