The World's Greatest Salesman Reveals the Techniques of His Astounding Success

This newest book from sales phenomenon JOE GIRARD--The 13 Essential Rules of Selling--provides all the ammunition you need to succeed in an economy where budgets are being slashed and decision makers are scared to spend.

Named the offi cial world's greatest salesman by Guinness World Records, Girard covers everything from maintaining a positive attitude and staying organized to dressing appropriately, telling the truth, and making clients' needs and wishes priority one.

WHY JOE GIRARD IS...

Joe Girard, "the world's greatest salesman," shares the system of salesmanship that has made him a renowned success in his field.

"Salesmen are made, not born. If I did it, you can do it."
-- Joe Girard

In his fifteen-year selling career, author Joe Girard sold 13,001 cars, a Guinness World Record. He didn't have a degree from an Ivy League school -- instead, he learned by being in the trenches every day that nothing replaces old-fashioned salesmanship. He insists that by building on basic principles of trust and hard work, anyone can do what he did.

This bestselling...