Whatever your company's sales revenue, chances are that at least half of it comes from a few crucial accounts. So what does it take to keep them going strong? This title shows you how to protect those crucial accounts that you can't afford to lose. It describes a process that helps to improve your most important business relationships.
Whatever your company's sales revenue, chances are that at least half of it comes from a few crucial accounts. So what does it take to keep them going...
Introduces the influential concept of 'Win-Win'. This title confronts the rapidly evolving world of business-to-business sales with real-world examples, strategies for confronting the competition and a special section featuring the commonly asked questions from the Miller Heiman workshop.
Introduces the influential concept of 'Win-Win'. This title confronts the rapidly evolving world of business-to-business sales with real-world example...
